Deliverability academy

The Impact of Email

We’ve tapped some of our favorite pros to dig into findings from our 2026 Email Impact report which surveyed over 1,200 senders worldwide and over 400 billion emails of sending data.

Is email still working for your organization in 2026?

About this webinar

Join us as we explore how industries feel about Email. Email has been the workhorse of customer communication for decades. But with more channels competing for attention and AI reshaping how inboxes work, senders need more than gut instinct to justify the investment.

What we’ll talk about

  • The truth about email ROI: what senders are measuring, what they’re not, and how to get a clearer read on email’s real business impact

  • Why deliverability is a strategic investment, not just a technical checkbox, and what inbox placement is really costing senders who get it wrong

  • How AI is changing both the inbox experience and the way senders are building and optimizing their programs

  • A clearer framework for measuring ROI when attribution is complicated and customer journeys span multiple touchpoints

  • What authentication, reputation, and list hygiene actually move the needle on, and how engagement signals teach mailbox providers to prioritize your mail

  • Where AI fits into the future of email and where it’s already showing up in senders’ day-to-day workflows 

Email Experts

Meet your presenters

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Thomas “T-Bird” Knierien

Sr. Multimedia Content Specialist

Sinch Mailgun

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Nick Schafer

Manager, Technical Account Management

Sinch Mailgun

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Alison Gootee

Deliverability Advocacy Specialist

Sinch Mailgun

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Marcel Becker

Senior Director of Product Yahoo

Yahoo