Deliverability academy

Bulk sending for Black Friday and Cyber Monday

Join us as we walk through the ups and downs, and ins and outs of bulk sending during the peak sending season. 

Black Friday and Cyber Monday

About this webinar

Join us for an in-depth look at the challenges and best practices of bulk sending throughout the peak sending season.

What you’ll learn: 

  • The requirements impacting bulk senders  

  • Bulk sending best practices like list hygiene, list segmentation, IP/domain warm up  

  • Phishy behavior to avoid, and how to signal trust in the inbox  

  • Tips and tricks to land in the inbox and how to avoid looking like a spammer  

  • Sending best practices for send time and list segmentation to help you stand out in the inbox  

  • The importance and best practices for transactional messages and why that matters during BFCM  

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Thomas “T-Bird” Knierien

Sr. Multimedia Content Specialist

Sinch Mailgun

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Natalie Hays

Sr. Product Marketing Manager

Sinch Mailgun

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Alison Gootee

Deliverability Advocacy Specialist

Sinch Mailgun

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