Deliverability academy

Peak Season, Fewer Answers

Deliverability Academy: Peak Season, Fewer Answers

Google pulled your reputation score. Now what?

About this webinar

Join us for a guided conversation about getting through Black Friday Cyber Monday and holiday peak sending without the dashboard you used to lean on. We’re skipping the slide-by-slide format for a real discussion — sender-platform data, TAM-side patterns, anti-abuse history, and deliverability guidance, all working through the same question: what do you actually still have to go on?

What we’ll talk about: 

  • What changed in Google Postmaster Tools, what didn’t, and which signals senders still have to work with heading into peak.

  • The Black Friday Cyber Monday temptation to change everything at once, and why that’s the fastest way to lose the ability to diagnose a problem when performance shifts.

  • Real scenarios: ramping toward Black Friday Cyber Monday volumes as Gmail performance dips, Postmaster Tools looking fine while business outcomes don’t, and needing an immediate fix from the spam folder.

  • How to establish what “normal” looks like before peak season hits, so you have a baseline when something changes.

  • Why aggressive acquisition and audience expansion during peak can make a legitimate program start to resemble abusive sending, and how to avoid it.

  • What to monitor during peak season — your own decisions, not just your dashboards — and a practical before, during, and after checklist to work from. 

Email Experts

Meet your presenters

Image of

Thomas “T-Bird” Knierien

Sr. Multimedia Content Specialist

Sinch Mailgun

Image of

Nick Schafer

Manager, Technical Account Management

Sinch Mailgun

Image of

Alison Gootee

Deliverability Advocacy Specialist

Sinch Mailgun

Image of

Brad Gurley

Director of Deliverability

Customer.io

Image of

Jonathan “JT” Torres

Manager, Technical Account Management

Sinch Mailgun

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