Mailgun vs. Brevo: Best Email API for Developers

Compare Mailgun vs. Brevo on deliverability, APIs, pricing, and compliance. See which email platform fits developers best and start sending with a free plan.

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Why Sinch Mailgun?

Top reasons users choose Mailgun over Brevo

Mailgun is praised for reliability, developer support, and advanced deliverability diagnostics, while Brevo scores highly with SMBs for its all-in-one functionality. Reviewers pick Mailgun when reliability, programmatic control, and email quality matter most.

Top reasons businesses choose Mailgun: 

  • Trusted deliverability tools for transactional sending 

  • Deep integration and debugging capabilities for developers 

  • Scalable infrastructure with transparent costs 

Join over 150,000 businesses, including 8 of the 10 largest tech companies in the world
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Deliverability

Deliverability you can verify

Spot issues before you send. Mailgun’s deliverability suite includes Inbox Placement, Blocklist Monitoring, and Pre-Send QA to help you reduce bounces and improve engagement. Mailgun is the go-to solution for businesses that need every email to land in the inbox.

  • Proactive deliverability tools mean fewer lost opportunities.  

  • Identify issues with Inbox Placement testing before sending 

  • Monitor sender reputation and blocklists automatically 

  • Reduce bounces with pre-send QA and advanced diagnostics 

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Developer-first

Developer-grade control and transparency

Mailgun provides REST APIs, webhooks, and detailed logging for fast, reliable integration and troubleshooting. Developers enjoy full visibility and control. Tech teams choose Mailgun for its robust APIs, clear documentation, and transparent event tracking. Troubleshoot faster and build confidently.

  • Integrate quickly using REST API or SMTP support 

  • Access granular logs and webhooks for every event 

  • Route and parse inbound email natively for advanced workflows 

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SCALABILITY

Scale with confidence as you grow

Mailgun is designed for scaling, supporting businesses from their first thousand emails to millions. Predictable costs and flexible options help you never outgrow your provider. Pricing is clear and built for business needs.

  • Add dedicated IPs and advanced deliverability as you scale 

  • Retain logs for up to 30 days for audit and troubleshooting 

  • Enjoy transparent, predictable pricing without hidden fees 

Compare features

Mailgun vs. Brevo: Feature comparison

See how Mailgun’s deliverability, developer, and scaling features compare directly to Brevo (formerly Sendinblue). Mailgun stands out for deep diagnostics, advanced QA, and scalable infrastructure.

Feature
Mailgun
Brevo (formerly Sendinblue)
API-first Email Sending (REST, SMTP) 
Robust API/SMTP, developer-focused 
Standard API/SMTP suitable for most transactional use cases, but with fewer advanced diagnostic features 
Deliverability Suite (Inbox Placement, QA) 
Advanced: Inbox Placement, Inspect, Previews 
Basic deliverability monitoring (bounces, blocks, events) but no pre-send QA or inbox placement testing 
Webhooks & Granular Logs 
Full event webhooks, detailed logs 
Events and basic logs with shorter retention and less granularity 
Inbound Email Routing & Parsing 
Native inbound routing, parsing, spam filter 
Supports inbound processing via webhook, but lacks advanced routing and parsing features. 
Dedicated IPs 
Included in higher tiers or add-on ($59/mo) 
Add-on ($251/year), only on higher tiers 
 
Exact pricing depends on plan and region 
Email Validation API 
Advanced, real-time validation 
No native Email Validation API; validation requires third-party tools 
Pre-send Email QA (Inspect/Previews) 
Included with Mailgun Inspect 
Not available 
CRM/Marketing Automation 
Not included (API-focused) 
All-in-one automation, CRM, SMS, WhatsApp 
Compliance & Security
GDPR Compliant, HIPAA Ready, ISO 27001 Certified, SOC 2 Type I/II 
GDPR Compliant, ISO 27001 Certified, SOC 2 Type II  

results

Data by the numbers

Mailgun’s customers experience improved deliverability, better results, and higher engagement thanks to advanced tooling and robust support. Mailgun helps technical teams deliver more emails to the inbox, lower costs, and drive engagement at scale.

97.4%

Delivery rate from deliverability services customers, beating the industry average of 85%

0.42%

Average bounce rate. Well under the industry average bounce rate of 2%

+4 out of 5

User ratings on all major review platforms like G2 and Capterra

Pricing

Mailgun vs. Brevo: Transparent pricing for growth

Mailgun offers clear, scalable pricing built for businesses of all sizes. The free tier lets you test and launch quickly, while paid plans add advanced features and high-volume sending. Unlike Brevo, Mailgun includes dedicated IPs in higher tiers and delivers advanced deliverability tools out of the box—ideal for transactional teams that want predictable costs and premium features as they grow.

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FAQS

Mailgun vs. Brevo: Top questions answered

Find quick answers to the most common questions teams have when comparing Mailgun and Brevo (formerly Sendinblue).

Mailgun. It offers deeper deliverability tooling, granular logs, and developer-first APIs suited for high-volume transactional emails.

Mailgun. Features like Inbox Placement testing, reputation/blocklist monitoring, and Inspect pre-send QA help prevent issues before sending.

Yes. Brevo is the new name for Sendinblue, offering email, CRM, SMS, WhatsApp, and marketing automation.

Yes. Mailgun includes dedicated IPs in higher tiers or as a $59/mo add-on; Brevo offers dedicated IPs as an add-on (commonly $251/year) on higher tiers. Pricing may vary.

Mailgun. It provides robust REST APIs, powerful webhooks, inbound parsing, and detailed event logs for fast debugging and control.

Yes. Mailgun has an advanced Email Validation API to reduce bounces and improve list quality. Brevo does not offer a native Email Validation API and typically relies on third-party integrations.

Mailgun focuses on transparent, scalable email delivery. Brevo bundles email with CRM/automation, which may be cost-effective for SMB marketing suites. Check current plan details.

Yes. You can run both in parallel during migration: verify domains, warm IPs if needed, and gradually shift traffic while monitoring deliverability. 

Mailgun is purpose-built for sending reliable, developer-friendly transactional and marketing emails at scale. For other marketing tools like omnichannel messaging across SMS, WhatsApp, RCS, and more, the Sinch Messaging Suite (one Conversation API that brings together 14 messaging channels) or Sinch Engage (a unified marketing platform) can help.  

For us, at the volume we’re sending – every fraction of a percentage means a potential customer, and as a community of designers, it’s our job to create meaningful touchpoints. High deliverability ensures that our messages and our reach are seen; any improvement in our email program has a huge effect on our business.
Photo of Michael Sacca
Michael Sacca Vice President of Product at Dribbble
Mailgun has great ability in email delivery. It’s also really reliable as I have not heard my website users complaining about not receiving emails. The sort of new intuitive design makes me like Mailgun even more!
Lee P. Founder, small business

Explore beyond Brevo

For deliverability-first, developer-grade emailing, start with Mailgun. Get started with a free account today or compare plans to find your fit.

Solutions

Ensure every email hits the inbox
Email deliverability
Email list management
Email analytics

Use Cases

See how other companies use Mailgun
Email testing tool
Check sender reputation
Email reputation check

Last updated December 2025.