Deliverability academy

An inbox optimization guide for the AI era

Join us as we explore what happens when Gmail’s Gemini, Outlook’s Copilot, Apple Intelligence, and Yahoo’s AI tools start reading, sorting, and summarizing your emails before your subscribers ever open them.

Is your email ready for the AI-powered inbox?

About this webinar

Join us as we explore what happens when Gmail’s Gemini, Outlook’s Copilot, Apple Intelligence, and Yahoo’s AI tools start reading, sorting, and summarizing your emails before your subscribers ever open them.

What we’ll talk about

  • How AI gatekeepers like Gmail, Outlook, Yahoo, and Apple Mail are reshaping the inbox and what it really means for senders 

  • The difference between Inbox Optimization (IO) and User Optimization (UO), and why you need both to reach the primary inbox 

  • Why authentication gets you to the border, reputation decides if you’re waved through, and what you can do about it 

  • How to give AI clear signals and why technical perfection alone won’t save you 

  • Why user behavior, not sender intent, is still the only signal that truly matters  

  • How to use preference centers, confirmed opt-in, and list hygiene to generate the positive signals that teach AI to prioritize your mail  

Email Experts

Meet your presenters

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Thomas “T-Bird” Knierien

Sr. Multimedia Content Specialist

Sinch Mailgun

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Jonathan “JT” Torres

Manager, Technical Account Management

Sinch Mailgun

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Alison Gootee

Deliverability Advocacy Specialist

Sinch Mailgun