Email accessibility
Whitelabel accessibility
Integrate email accessibility directly into your existing Mailgun API set for a single source of email excellence across your software stack. Keep client emails in compliance with automated quality assurance to spot and fix accessibility issues before emails send. All from a single API set.
Easy ADA integration
Plug ADA and EAA compliance into your existing Mailgun API to test, flag, and fix compliance issues directly via your email’s HTML for accessibility at scale.
Best in class compliance
Send with an email service provider that protects the privacy and security of your recipients’ personal data. Mailgun’s email program is protected under our strict security guidelines. From the first email to the billionth, your customers’ information is secure.
ADA (Americans with Disabilities Act) compliance for emails ensures that email content is accessible to individuals with disabilities, including those who use screen readers or other assistive technologies. This includes proper text contrast, alt text for images, clear navigation, and readable fonts.
Email accessibility refers to designing and coding emails so they’re usable by everyone, including people with visual, cognitive, or motor impairments. This involves semantic HTML, screen reader support, proper contrast ratios, logical content structure, and accessible interactive elements. Accessible emails follow guidelines like WCAG to ensure inclusive communication.
Emails are not explicitly required to follow WCAG, but ensuring accessibility can help prevent legal risks under the ADA and improve user experience. Many organizations follow WCAG standards as a best practice, especially for public-facing communications.
Failing to meet accessibility standards can also lead to poor engagement and alienated users. Optimizing for accessibility also improves email structure, mobile responsiveness, and overall clarity, boosting deliverability and conversions.
Failing to meet accessibility standards can also lead to poor engagement and alienated users. Optimizing for accessibility also improves email structure, mobile responsiveness, and overall clarity, boosting deliverability and conversions.
– Alt text for images. All meaningful images should have alt text to describe their content for users who rely on screen readers. Decorative images can have empty alt attributes (alt=””).
– Sufficient color contrast between text and background.
– Readable font sizes and styles. A font size of at least 14px is recommended for body text to ensure readability. For headings, larger sizes (18px or more) improve visibility.
– A logical heading structure with proper structure and formatting to improve usability.
– Descriptive link text (instead of “click here”)
– Keyboard navigability