Chris Farmer

Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an increase...

The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...

Email templates are the first thing your recipients notice about your emails. Great emails speak for themselves in the ROI they generate and the engagements they drive, let alone...

Data is rich. Gleaning insights on recipient trends, content effectiveness, and message irregularities are hidden in email data, waiting to be uncovered by senders looking...

That drive hasn’t left us in over ten years, and it carries on in every new feature we...