Deliverability

It’s easy to focus on the positive metrics, like conversion rate and click-through, to elevate your email campaigns. But what about the negative metrics that are just as...

The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...

“They’re hacking our IP to access the mainframe!” How often have we heard that line in movies as actors punch random keys and scramble to beat the clock...

Your sender reputation can be the make-or-break factor for successfully landing in the inbox...

Email spoofing is rampant across the internet. Fraudulent emails come in the form of scams, ransomware, and even stock-market manipulation. We see companies lose...

Email bounces — the pesky phenomenon that happens when email messages cannot be...

Email blasts are the undisputed powerhouses of email campaigns. Both transactional and...

You know the drill. One of your customers, yet again, didn’t receive the receipt...

It’s the end of the year and it’s time to look back at all we have accomplished, both online...

Fall is my favourite season...