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Deliverability

Everything you need to start building connected experiences.

Email authentication: Your ID card for sending

Think about it this way: Email authentication lets mailbox providers know that you are who you say you are, and your emails are coming from you and not a spammer. It’s kind of like...

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Numbers don’t lie: What factors are impacting your deliverability?

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. What makes this even more complicated is that your delivery rate might differ...

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The BIMI email specification: Your reward for solid authentication

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

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Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd

‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...

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Improve your email bounce rate: The deliverability mindset

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Email marketing metrics like open rate, conversion rate, click-through rate, and engagement...

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FML, I'm on an email blocklist. What do I do?

The holidays already come with mounting anxiety. Will I find a Nintendo Switch for the kids? Your mom’s going to stay here for how long?! Will there be eggnog? So when you find...

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Domain warm-up and reputation: Stretch before you send

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Think of it like this: When you start working...

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How to avoid emails going to spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails...

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Understanding DKIM: How it works and why it's necessary

Are you who you say you are, or are you a spoofer in disguise? Answering this question is what DKIM is all about. As email usage and capabilities continue to grow, it’s important to...

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The basics of email subdomains

Today, we’re happy to share that there’s a new, automated way to prepare your dedicated...

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