Everything you need to start building connected experiences.
What is a honeypot, and how does it affect legitimate email senders?
The moment Vesper Lynd slinks her way onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the mysterious Vesper, who will use all her feminine wiles to pry information out of...
How to prevent outbound spam
Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...
Beware of phishing emails
You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...
Troubleshooting email soft bounces
It’s easy to focus on the positive metrics, like conversion rate and click-through, to elevate your email campaigns. But what about the negative metrics that are just as...
Learning to improve Gmail deliverability
The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...
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Dedicated vs. Shared IPs: Knowing which one to use
“They’re hacking our IP to access the mainframe!” How often have we heard that line in movies as actors punch random keys and scramble to beat the clock...
Getting started with Google Postmaster Tools: Sender reputation
Your sender reputation can be the make-or-break factor for successfully landing in the inbox...
Implementing DMARC: A step-by-step guide
Email spoofing is rampant across the internet. Fraudulent emails come in the form of scams, ransomware, and even stock-market manipulation. We see companies lose...
Email bounces: What to do about them
Email bounces — the pesky phenomenon that happens when email messages cannot be...