Everything you need to start building connected experiences.
12 tips for email rendering across different email clients and devices
You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...
The magic behind successful email open rates
So you’ve integrated email into your platform or app. But how can you know whether your users are reading your messages? After all, sending an email is one thing, but ensuring...
Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
Tips and tricks for scheduling email delivery
Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...
How to use email-safe fonts and typography for accessibility
In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...
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This is why your data privacy is so important
There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes. So, here we go...
HIPAA compliance and email: What you need to know
HIPAA is all about protecting and securing patient information. Even if you don’t send marketing emails, you’ll still send transactional and informational emails to...
General Data Protection Regulation (GDPR): Why should you care?
Since the General Data Protection Regulation (GDPR) made its way into trending topics...
How to create a successful triggered email program
When you’re creating an app or SaaS product, it’s important to include a triggered email program as part of your development process. Think you can just include...