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Helpful articles to optimize your email program.

BFCM 2024: How email and omnichannel communications drove holiday success

Black Friday and Cyber Monday represent peak email sending periods that can make or break retailers' holiday success. During November...

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Which SMTP port should I use? Understanding ports 25, 465 & 587

It's a common question that we receive here at Sinch Mailgun about SMTP port numbers. To ensure connectivity to our Simple Mail Transfer Protocol (SMTP) endpoint, Mailgun...

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Email industry benchmarks and deliverability stats: Insights from 2024

As 2024 comes to a close, it’s the perfect time to reflect on the email marketing trends that shaped the year. Understanding the benchmarks from 2024 can help you craft even...

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Seven deliverability strategies to keep you off ISP naughty lists this holiday season

Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...

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Gmail expands BIMI support: What it means for email senders

Email authentication and brand protection are key ingredients for a successful email program. Google's latest updates to its BIMI support for Gmail ...

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Key rotation best practices: Keeping your email program secure

Many of us have been managing passwords for decades. Maybe it started with your Neopets account, but somewhere in the early 90s, password protection joined the conversation and never left.  

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Build Laravel 11 email authentication with Mailgun and Digital Ocean

When it was first released, Laravel version 5.7 added a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the...

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The golden age of scammers: AI-powered phishing

Long live the prince of Nigeria, he had a good run. Gone is the age where scammers wield the same mediocre power as a snake oil salesman, reliant on their own persuasion and...

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Why do customers unsubscribe? Understanding the consumer mindset

One click is all it takes for a consumer to disengage from your emails, ending your marketing relationship with them. But unlike customers who may provide feedback...

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