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Email

Helpful articles to optimize your email program.

Understanding email deliverability

The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With...

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Designing HTML email templates for transactional emails

Styling HTML email templates is painful. Tables, inline CSS, unsupported CSS, desktop clients, web clients, mobile clients, and various device sizes are all things that influence...

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Should you use ChatGPT to automate your email program?

ChatGPT, do we love it? Do we fear it? Do we need it? When researching for this post we polled our team internally for their reactions to ChatGPT, and the responses were a mixed...

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“Email failed to send” – understanding the error message?

Let’s say you’ve integrated your app with email functionality, designed some great email content, developed a marketing strategy, and you think you’re good to go. But then you...

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8 types of transactional emails your platform needs

Transactional emails sometimes get a reputation for being boring when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional...

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Segment your email list with these best practices

Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...

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Help! My email needs a correction: What to do after you’ve already hit send

So you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your subscribers, feeling a little anxious yet victorious because you checked...

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8 benefits of email automation you should definitely know

You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...

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Your guide to API endpoints

APIs can be difficult to understand, especially if you’re not familiar with building programmatic processes. Can we let you in on a little secret? APIs are just ways for...

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How to effectively use webhook for email delivery

At Mailgun, we’re all for automation and improving how you design and deliver your email program. So, if data is the new gold, what does this mean for your email workflow if you...

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