Latest stories by Em Blitstein
Introducing enhanced email logs: Deeper insights for better email performance
Every email program tells a story and the best parts of a story lie in the details. While high-level metrics help ...
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What is Online Analytical Processing (OLAP)? A quick start guide
In the world of big data and analytics, OLAP has emerged as a game-changing technology. But what exactly is OLAP...
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The dirty truth about email lists and how to scrub them with email list cleaning
Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...
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Email industry benchmarks and deliverability stats: Insights from 2024
As 2024 comes to a close, it’s the perfect time to reflect on the email marketing trends that shaped the year. Understanding the benchmarks from 2024 can help you craft even...
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Gmail expands BIMI support: What it means for email senders
Email authentication and brand protection are key ingredients for a successful email program. Google's latest updates to its BIMI support for Gmail ...
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