Latest stories by Em Blitstein
What is RFC 8058 and what does it have to do with one-click unsubscribe?
Bulk senders have had a lot of questions around what implementing a one-click unsubscribe process means since the requirement was announced by Gmail and Yahoo...
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The DMARC perspective: Protecting your sending in the age of stricter enforcement
The world of email is undergoing a significant shift. With Google and Yahoo recently increasing enforcement on DMARC, many organizations are having to implement DMARC...
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What is Authenticated Received Chain and why should you care?
Authentication has been a top-of-mind topic in the email world for some time, but it feels like the buzz has grown after the announcements made by Google and Yahoo in October...
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Understanding the Gmail and Yahoo sender requirements: Takeaways from our fireside chat with Gmail and Yahoo
The inbox requirements for bulk senders announced by Google and Yahoo in October 2023 have shot through the community like panic up a spine. As with any big announcement it...
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Understanding Yahoo sender requirements: Insights from Yahoo’s Marcel Becker
Marcel Becker, Sr. Director of Product Management at Yahoo, joined our podcast, Email’s Not Dead, to share his insights on the Yahoo inbox requirements and shed light on why...
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