Oh, email lists, one of our most visited topics ever. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you’re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters.
“This sucks. Blacklists suck. What is going on over at Barracuda? What did I do? This isn’t right!” – Senders and ESPs everywhere this past week.
Before we get technical, if you haven’t read our previous post about our wonderous snack machine, pop over and check that out first! We bought an off-the-shelf snack dispenser and turned it into a robot, but now it’s time to give it some brains. And by brains, we mean a raspberry pi.
Hacking on hardware is always fun, and it’s been a while since we’ve created something! In this brief series of blog posts, we are going to make an email controlled snack machine using a dry-food dispenser, a Raspberry Pi, a pair of stepper motors, and a little bit of 3D printing.
Whenever someone says that they think email is on its way out, we always like asking them if they’ve checked their inbox in the past day. Nine times out of ten they have, so what’s the deal? Email has become so second nature that they forget how often they check it. By no means does that mean email is on its way out. In fact, we’d argue that it means email thriving more than ever.
If you’ve been keeping up with the blog in the last few months, you’ve probably noticed us talk about email bounces and email bounce rates a lot. These are negative metrics that senders face every day, so we figured it would be good to give a little insight into them. There are two types of bounces: soft bounces and hard bounces.
Recently, we were thrilled to announce the launch of our recently implemented email templates API. While we went over where those templates came from, we only glossed over how to actually use them. For this week, we wanted to show you how you can get started with your own email templates, rather than using one of the ones we’ve already provided.
We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces — hard bounces and soft bounces. Why is that? Well, they’re the smaller components that makeup more complex deliverability issues. A cog in the wheel, a fruit in the basket, a piece of the pie, or whatever other metaphor floats your boat.
Chances are you’ve probably heard about Google bringing Accelerated Mobile pages (AMP) support for Gmail. AMP gives digital marketers and email senders the ability to create dynamic and actionable emails for their recipients.
Email issues don’t wait for you to be ready for them; they just happen sometimes. To ensure we’re providing prompt support whenever it’s needed, we have 24/7 coverage to address any urgent issues that arise.
Whether you like it or not, email copy is an essential part of any email, regardless of if it’s a transactional or marketing message. It’s what gets people to engage with your messages in the first place – everything from the email subject line to the sign off influences your engagements.
We’ve been rolling out a ton of new features these past few weeks, and the rollout keeps coming with our new email templates! This latest addition allows you to add, edit, and store your email templates within Mailgun so you don’t have to go digging into code the next time you need to make a minor change. And it’s available now within our new UI.
