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  • What's new

The Mailgun Maverick Program Is Here!

There’s nothing like an anniversary to make us feel like our community is the best of the best, and Mailgun is celebrating a pretty big one—10 years of helping hundreds of thousands of leading brands and loyal users around the world send billions of emails. But we didn’t get there alone. Our success was built on the mavericks who helped us grow and innovate. And, as we look to the future, we want to continue to grow our community by recognizing and celebrating passionate Mailgun users.

Mailgun Team
• 4 min read
  • Email DIY

How To Promote Strategic Engagement In Your Email Program

The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.

Mary Dolan
• 6 min read
  • What's new

Exciting News At Google: Introducing BIMI Support & Google Postmaster API

There is some exciting news happening on the Google front! This week, Google announced some new security features for the G Suite, and one of the most exciting ones is a pilot of BIMI, an email specification that allows brand logos to display within authenticated emails. Companies and Gmail users will now be able to benefit from this email authentication standard, which will help brands gain their contacts’ trust. 

Kate Nowrouzi
• 4 min read
  • Email DIY

How To Improve Email Click-Through Rates

We all know that the internet provides the things we want and need with just a few clicks of a button. How many times have you seen ads that promise products, services, and huge “you’re our millionth visitor” prizes that are just one click away? Okay, we’re not saying that you should actually click on those ads—in fact, it’s probably best if you don’t. But the presence and capabilities of these ads does highlight an important concept in email marketing… click-through rates.

Mary Dolan
• 8 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
• 7 min read
  • Email DIY

The Basics of SPF Records

What do you think of when you think of the term SPF? If you’re new to email, it probably makes you think of sunblock (it’s June, so we should probably put some on). But, as it turns out, there’s another type of SPF protection that’s a little more relevant to the email industry: SPF records.

Mary Dolan
• 6 min read
  • Email DIY

Dedicated vs Shared IPs: Which One Should You Use?

Ah, IP addresses. We’ve all heard of them, had them, and seen technically questionable movies where actors punch random keys on a computer and say stuff like, “They’re hacking our IP to access the mainframe!” Hollywood magic at its finest. But, as ubiquitous as they may seem, it can be difficult to know which kind of IP is right for you. These IP types are referred to as dedicated IPs and shared IPs, and each type has specific benefits. We’ll get you up to speed on dedicated versus shared IPs, and ensure that you know exactly how they can help you send messages, manage your domain reputation, and maybe even access a mainframe of your very own.

Mary Dolan
• 6 min read
  • Events

Force for Change: It's Time to Speak Out

There are moments when it becomes necessary to speak out and come together as a force for change.

Mailgun Team
• 2 min read
  • Email DIY

Understanding DKIM: How It Works and Why It's Necessary

As email usage and capabilities continue to grow, it’s important to make sure that your sender reputation is staying positive and secure. One of the best ways to do this is to use DKIM (short for DomainKeys Identified Mail). If the idea of yet another email acronym is throwing you off, don’t be alarmed. We’ll walk through the basics–and benefits—of DKIM to illuminate its purpose and value to sender organizations.

Mary Dolan
• 6 min read
  • What's new

We Did It: Risk-Free Email Validation From Mailgun

As deliverability experts, we know how important a healthy email list is. It’s crucial to get emails into your recipients’ inboxes and to ensure you’re building a successful email program. That’s why we’re excited to announce a new bulk preview feature addition to our email validation service.

Jorge Miramontes
• 3 min read
  • Email DIY

Which SMTP Port Should I Use? Understanding Ports 25, 465, & 587

It's a common question that we receive here at Mailgun about SMTP port numbers. To ensure connectivity to our Simple Mail Transfer Protocol (SMTP) endpoint, Mailgun offers multiple SMTP port options, but which one should you use to send email messages? We’ll take a historical look at each SMTP port and then we'll discuss today's methodology for outgoing mail usage.

Mailgun Team
• 7 min read
  • Best Practices

How To Improve Email Open Rates

Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging content, used a witty subject line, and even included a hilarious, relatable gif from The Office. What is going on with your low open rates?

Mary Dolan
• 8 min read

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