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  • Best Practices

Email Bounce Rates: Shifting Focus Away From Failure

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

Mailgun Team
• 4 min read
  • Best Practices

No-Reply Emails: The Brick Wall Of Email Communication

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

Ashley Rodriguez
• 4 min read
  • Customer Success

When Transactional Email Preps 4 Million Contracts For E-Signature Every Month

Transactional emails spring people to action – especially when they’re the only thing standing in the way of happy clients and their dream home. For senders like SIGNiX, reliability is critical to successfully process e-signatures on time.

Mailgun Team
• 2 min read
  • What's new

Simplifying The Complex: The Basics Of Transactional Email Dynamic Content

Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster.

Mailgun Team
• 5 min read
  • Best Practices

Google Postmaster Tools: Understanding Sender Reputation

Tracking your sender reputation can feel a lot like tracking bigfoot. You do your best to key into the clues left out in front of you by the mysterious inbox service providers (ISPs) about your track record, but their true opinions on your sender reputation remain elusive.

Cameron Henry
• 6 min read
  • Email DIY

Build Laravel 5.7 Email Authentication With Mailgun And Digital Ocean

The newly released Laravel version 5.7 adds a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the feeling of pleasure and excitement when you see all of your register and login pages,

Mailgun Team
• 5 min read
  • Best Practices

Why Are My Emails Going To Spam? How It Happens And How To Fix It

No matter how many stars we wish on, some questions will never have simple answers — including email. Your email deliverability can feel a lot like the word “fetch” when you find your messages landing in spam.

Jonathan Torres
• 6 min read
  • For devs

Delivering HTML Emails With Mailgun-Go

In this tutorial, I will demonstrate how you can send HTML emails with embedded images with mailgun-go. Before we dive into the code, lets first define the problem space and how we can use Mailgun to enhance the user experience of our application.

Derrick Wippler
• 6 min read
  • Best Practices

Email Blasts: The Do’s And Many Don’ts Of Mass Email Sending

Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once, given the circumstances of the trigger/email marketing campaign itself. However, email blasts gone wrong will land in spam folders faster than a fake foreign prince can offer you his inheritance money. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.

Mailgun Team
• 7 min read
  • What's new

Mailgun’s UserVoice Has A New Face

As many of you know, we have a feedback and feature suggestion website with UserVoice. What’s better is that we’ve recently renewed our partnership with UserVoice and made a couple of updates all around as far as look, feel, and the process for submitting a request overall.

Samantha Uzzell
• 5 min read
  • What's new

Is Your A/B Test Bullshit?

Easy as pie? Everybody knows about A/B tests; You have version A and version B and want to know which one is better. You show some people version A and some people version B. They either like the version or they don’t, and whichever version gets more likes wins. Pretty simple, right?

Sergey Obukhov
• 6 min read
  • Best Practices

Email Safe Fonts & Typography: Improving Accessibility In Emails TEST THIS

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.

Kevin George
• 6 min read

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