• Best Practices

Email bounces — an annoying occurrence in email sending. As common as they may be, senders go nuts over email bounces.

• What's new

Cleaning an old email list is one of those must needed chores that nobody really wants to do. You have to do it, but you push it back because other priorities pop up.

• Customer Success

We’re sure that just about everyone was shocked to hear that Mailchimp and Shopify were separating in late March — ourselves included. To briefly recap, Mailchimp and Shopify decided to part ways due to disagreements in data sharing between the two companies.

• Best Practices

As a Technical Account Manager at Mailgun, I’m constantly talking to my customers about various deliverability and good sender best practices — one of those being email authentication.

• What's new

You’re always looking for ways to do your work more efficiently, whether that means faster troubleshooting or simple tools that help you achieve results more easily.

• What's new

Today, we are excited to announce that Thoma Bravo has acquired a majority stake in Mailgun, with Turn/River retaining a minority position. We’re thrilled about what this strategic growth investment means for our customers and the platform in general.

• What's new

Once upon a time, and by “a time” we mean a few years ago, companies sent emails to their contacts and customers somewhat blindly. To a large extent, they didn’t know if the addresses they had in their databases or forms were correct in syntax or one-time-use email addresses or distribution lists that go to 20 different people. All of which could adversely impact their sending domain’s reputation — essentially, it was chaos.

• What's new

Adam Rollins graduated from Texas State University’s Honors College with a Bachelor’s in Creative Writing. He has worked, since then, for a variety of companies, providing quality blog posts, articles, and e-books on a regular basis.

• Best Practices

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

• Best Practices

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

• Best Practices

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

• Customer Success

Transactional emails spring people to action – especially when they’re the only thing standing in the way of happy clients and their dream home. For senders like SIGNiX, reliability is critical to successfully process e-signatures on time.