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  • Best Practices

Using Segmentation and Validations for Email List Cleaning

Segmentation is a common best practice in the email industry. In theory, when you break a larger list down into smaller lists based on different qualifiers and adjust the email contents to appeal to those smaller audiences, your open and click rates are bound to rise. But what happens with you pair segmentation with validations?

Cameron Henry
5 min read
  • Email DIY

Different ways to build AMP emails

A fair amount of discussion is being dedicated to AMP emails and how dynamic emails will affect email marketing moving forward. All this to say, plenty of senders are starting to consider adding AMP emails to their marketing email campaigns.

Hanna Kuznietsova
5 min read
  • What's new

5 Benefits of AMP Email for E-commerce

Over the past decade, the evolvement of SEO, social media, and mobile have been tremendous. But despite all the hype given to emerging technology innovations, email remains one of the most effective and reliable tools for e-commerce businesses to communicate with the clients and customers.

Nataliia Matsyk
6 min read
  • Email DIY

Simplifying the Complex Concept of Email Rendering

When compared to website rendering, email rendering has a different level of complexity.

Kevin George
6 min read
  • For devs

Gubernator: Cloud-native distributed rate limiting for microservices

Today, Mailgun is excited to opensource Gubernator, a high performance distributed rate-limiting microservice. What does Gubernator do? Great question.

Derrick Wippler
12 min read
  • Best Practices

Domain Warmup and Reputation: Stretch Before You Send

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Sounds like you need a warmup.

Renate Burns
6 min read
  • Email DIY

Using Data to Build Better Triggered Email Campaigns

Data collection has become an abundance with the multiplex of media channels potential prospects or customers connect with to interface with a business. Our personal favorite channel (no surprise) is email.

Nolan Iriarte
4 min read
  • Quick tips

Email Burst Dos And Don’ts

Email burst sending is something that more and more people are asking about as their email lists grow. It beats sending multiple emails, rewriting or copying the subject line of the email, the email body, and email attachments for numerous iterations of the same email are annoying and time-consuming.

Mailgun Team
3 min read
  • Best Practices

What Is BIMI? More Than A Funny Name

If I told you there was a way you could gain more trust with your recipients for free, you’d be on board, right? It’s easy to understand why people jump at the opportunity to increase their brand reputation because the relationship between your brand and your recipients is extremely important. The more your recipients trust your brand, the more likely they will engage with your messaging.

Nick Schafer
5 min read
  • Quick tips

Email List Building From The Ground Up

Oh, email lists, one of our most visited topics ever. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you’re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters.

Natalie Hays
4 min read
  • What's new

Well, This Is Awkward — Dealing With A Sudden Blacklisting

“This sucks. Blacklists suck. What is going on over at Barracuda? What did I do? This isn’t right!” – Senders and ESPs everywhere this past week.

Mailgun Team
3 min read
  • What's new

Snack Delivery Machine — Part 2, The Electronics And Tech

Before we get technical, if you haven’t read our previous post about our wonderous snack machine, pop over and check that out first! We bought an off-the-shelf snack dispenser and turned it into a robot, but now it’s time to give it some brains. And by brains, we mean a raspberry pi.

Sean Johnson
4 min read

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