• Podcasts

S2 Ep 04 - Applying the sending funnel in our current climate.

Thomas Knierien
5 min read
featured

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.

Things have become a little weird around the world and we brought in our expert Kate Nowrouzi, VP of Deliverability to preach the good word on applying the sending funnel to your email. Even in these trying times, applying the sending funnel to your email strategy is critical to ensure that you land in the inbox. Learn what happened from the backend of email when everyone sends the same content at the same time. Sit down with Jonathan and Eric as sending in the real world, gets real.

Last updated on September 09, 2020

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