Abandoned cart email

An abandoned cart email is a triggered (or transactional) email sent to customers when they leave a web shop without purchasing the items in their shopping cart. It acts as a friendly reminder to encourage potential customers to take action, converting them to buyers after they have navigated away from your site.

Brands use promotional strategies like coupon codes, free shipping, and product reviews (of the item in the cart) or even quirky, personalized headlines to invite the customer back to check out.