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The General Data Protection Regulation (GDPR) is a 2018 European Union data privacy protection act that provides guidelines to organizations managing customer data on how to collect, store, and use it. These organizations include businesses that operate in the EU or interact with the data of persons from the EU. By regulating the processing of private information, GDPR seeks to provide consumers with more transparency of what data is collected and how it’s used. Organizations not complying with the GDPR are liable to pay hefty penalties and fines.