Mailgun and Workato  

Overview

With this connector, you can unify your communication strategy, accelerate execution, and deliver exceptional customer experiences—all while keeping your email operations flexible, scalable, and fully automated. 

• Streamline Operations: Automate emails triggered by critical events in CRMs, support tools, or databases. 
• Enhance Deliverability & Engagement: Rely on Mailgun’s enterprise-grade infrastructure to deliver messages securely, at scale, and with real-time insights into engagement (opens, clicks, bounces 
• Reduce Manual Effort: Eliminate repetitive tasks and hand-offs by orchestrating end-to-end email workflows that connect your applications, data, and teams. 
• Simplify Complexity: Empower business and operations teams to automate communication without writing code, while maintaining the observability and reliability IT leaders expect. 

Features

Automate email communication around critical events like:  

• Sending transactional or marketing emails directly from workflows triggered by events in CRMs, support tools, or databases.  
• Triggering unsubscribe events with automated follow-up emails, helping you confirm opt-outs and provide preference center links.  
• Triggering failed email delivery alerts, followed by retry workflows or email to internal teams to address issues quickly.  
• Combining email with SMS in a single workflow — for example, sending an SMS follow-up when a critical email bounces or goes unopened. 
• Triggering workflows based on engagement events, like opens or clicks, to move leads through nurture flows or trigger sales alerts. 
• Triggering workflows when a new contact is added to a list, allowing real-time onboarding sequences or segmentation logic.  
• Triggering flows from new log events, helping operations or security teams monitor critical email activity in real time. 

Installation

Connect Mailgun to Workato without writing a line of code and start automating your email workflows:

• Step 1: Add a Mailgun connection in Workato using your API key.
• Step 2: When building a recipe, choose Mailgun as either the trigger app (e.g., new email delivered, bounce, open, click) or the action app (e.g., send email).
• Step 3: Configure the trigger or action by setting the options specific to that event (for example, select the Mailgun domain or define message details).
• Step 4: Map Mailgun data to the other apps in your workflow so information passes smoothly across systems.