Glossary
Related glossary terms
In the email ecosystem, an end user is the individual recipient of an email message – the person who reads (or ignores) the email, clicks links, reports spam, or unsubscribes.
End users are not always the customer of the sender. For example, a SaaS platform might email its customer’s users; an agency might send email on behalf of a brand. Regardless of the relationship, inbox providers evaluate sender reputation based largely on how end users engage with messages.
Understanding end users helps senders:
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