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Measure campaign success with insightful email analytics

Dig into every detail of your message delivery and gather insightful data on your email program with Mailgun’s Email Analytics.
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Visualize your email performance

Email campaign success shouldn’t be buried under metrics that don’t matter to your business. Segment and visualize your data with Mailgun’s flexible analytics views.

  • Customize and analyze your most critical email data over 40 different data points and across 10 different dimensions
  • Build custom views with up to 3 dimensions shown across a single pane of email data
  • Pinpoint performance data down to the hour of reporting to see exactly which emails are moving the needle
  • Surface the data you need and remove the data you don’t with custom filtering
  • Keep your finger on the pulse of your email metrics by saving and revisiting relevant reports to reference when you need them
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Waste no time getting the email data you need

Analyze large amounts of data across various perspectives for comprehensive insights into even the most complex queries. Our email database is powered by OLAP cube technology, so you never experience drag or sluggish load time for email analytics due to poorly managed data warehousing.

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Email campaign reporting at your convenience

Configure email reports to a view that best suits your needs, and save them for repeat reference. Scale plan users and up can schedule email analytics reports in advance at the date and time of your convenience and auto-send them to your whole team to help inform business decisions.

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360° view of your email life cycle

No more data gaps. No more guesswork. Pair your email analytics with robust log retention on all of your messages to gain an understanding of how your campaigns work and what is impacting your email performance and deliverability. When used together, Email Logs and Email Analytics give you a complete view of an email from start to finish in one place.

“When we look at deliverability on our end – Mailgun is the first line of defense if anything goes wrong.”
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Casey Henry Chief Technology Officer, SparkToro
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Email delivery metrics

The first challenge in email marketing is making sure email campaigns like blog post notifications and password resets get delivered. With Mailgun, you can validate email addresses upon sign up, which helps improve delivery rates. The free email analytics from Mailgun provide insights into your bounce rate and help you identify which email service providers like gmail and hotmail are blocking your messages and why.

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Email metrics: which to track and why they matter

See easy-to-read reports and graphs to better measure ROI and improve email performance on critical email metrics like open rate, clicks, and email list management, and more.

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Open rate

Before a reader can react to the content in your email, they need to open it. The open rate metric is critical for letting you know how effective your subject line is in grabbing attention. Mailgun’s Email Analytics tool tells you which mobile devices someone is using to read your email, which email client they’re using to read it, whether they are bot engagements, and where they are and what time an email was read.

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Click tracking

While a high open rate can indicate that a subject line caught the readers’ attention or that there are bot engagements, click tracking measures the next step – whether the body of the email was effective. Use the calls to action that subscribers are actually clicking on. The click-through rate metric gives you specific insights into what calls to action most motivate readers.

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Suppressions

View suppression lists alongside your other email analytics to measure email list health and sender reputation. Track unwanted and bad emails for a built-in measure to protect your deliverability. Intentionally track and flag blocked and spam email addresses to keep them off your contact list for good.

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Email data with depth

Understand every detail of what happened with your email with Mailgun API’s log retention and email analytics. From the moment you press send, our platform can track:

  • Email events like addition to the message queue, MBP acceptance, and delivery
  • Error codes with exact time stamps and explanations
  • Engagement metrics like opens, clicks, unsubscribes, and more

98% average email delivery rate


24.6m average monthly volume


0.42% average bounce rate


Frequently asked questions (FAQs)

Email analytics helps marketers and developers understand what content engages recipients, identify issues like deliverability problems, and make data-driven improvements that boost ROI and engagement.
Yes, you can configure event webhooks through your Mailgun Control Panel to connect to your CRM and monitor your email performance in real time.
Essential metrics include open rate, click rate, bounce rate, unsubscribe rate, spam complaints, conversion rate, and time spent reading, which help gauge campaign effectiveness and understand subscriber behavior for content refinement.
These tools offer insights into which content, subject lines, and visuals resonate with subscribers, enabling the creation of more personalized and engaging campaigns that increase overall engagement.
No, setting up email tracking is straightforward with user-friendly methods for creating and implementing tracking codes, allowing businesses to gain insights with minimal effort.

Explore beyond email analytics

Mailgun has a variety of features for companies including free email analytics.

Use Cases

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Send out an email blast today

Standing out from competitors requires more than a lengthy email list and clever email campaigns. You need an email marketing tool that can help you land in people’s inboxes and stay in constant contact with customers.

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