Track Email Performance
Monitor Engagement & Trends
With Mailgun’s analytics, you can quickly review your email’s performance. Keep an eye on your stats with metrics like unique opens, clicks, and delivery rates. Then go a little deeper. See which devices your customers use to interact with your emails and identify if there’s a relationship between device type and engagement. We’ll also show you your opens by country so you can figure out the best way to interact with users all over the world.
Get valuable inbox provider insights
Track email performance by mailbox provider
Find out how Gmail, Outlook, Yahoo, and other mailbox providers handle your messages. We’ll show you which email inbox providers are bringing you the most opens and clicks and which ones aren’t delivering your messages so you can improve performance on your next send.
Gain insights into delivery metrics
Explore why your emails aren’t being delivered
Gain insights into your delivery metrics with event-level reporting on why your message was unable to reach inboxes. We’ll show you exactly which emails were dropped and why. And we’ll explain if we suppressed an email automatically to protect your sender score and reputation. Get full visibility into bounces, unsubscribes, complaints, and suppressions so it’s easy to diagnose what’s impacting your deliverability.
Pinpoint the best time to send
Discover the best time to send emails
Pinpoint the optimal time to engage with your users. Theories abound on this topic, but the truth is it all comes down to who you are, what you’re sending, and who you’re sending to. By grouping the last month of your data by hour, we’ll help you see what’s worked best for your emails. Optimize your send time based on when your messages tend to get the most opens and clicks.
Setup powerful segmentation
Compare one tag to another
Tags let you set up powerful segmentation for your emails. Create A/B tests, send targeted emails based on specific conditions, or do a complex cohort analysis. Track your tags and draw comparisons to zero in on the factors that have the biggest impact on your email performance.