Musings and writings from the Mailgun team

Using Segmentation and Validations for Email List Cleaning

Validations and list segmentation go together like peas and carrots.  Indeed, you may already be using our validation s...

  • 4 min read
  • August 23, 2019

Recent Articles

Different ways to build AMP emails

Different ways to build AMP emails...

This week’s guest author is Hanna Kuznietsova, and she is the chief content officer at Working with email is one of Hanna’s passions; she loves analyzing email and conducts research to write about the latest trends in email marketing on the blog. Have you seen the agenda of different upcoming conferences like the […]

  • 4 min read
  • August 16, 2019
5 Benefits of AMP Email for E-commerce

5 Benefits of AMP Email for E-commer...

Nataliia Matsyk is a marketing manager and e-commerce specialist at Plumrocket Inc. Being open-minded, she always pursues to learn new things and share her knowledge with others.  Over the past decade, the evolvement of SEO, social media, and mobile have been tremendous. But despite all the hype given to emerging technology innovations, email remains one […]

  • 4 min read
  • August 9, 2019
Simplifying the Complex Concept of Email Rendering

Simplifying the Complex Concept of E...

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter. When compared […]

  • 4 min read
  • August 2, 2019
Gubernator: Cloud-native distributed rate limiting for microservices

Gubernator: Cloud-native distributed...

Today, Mailgun is excited to opensource Gubernator, a high performance distributed rate-limiting microservice. What does Gubernator do? Great question: Features of Gubernator Gubernator evenly distributes rate limit requests across the entire cluster, which means you can scale the system by simply adding more nodes.  Gubernator doesn’t rely on external caches like Memcache or Redis, as […]

  • 9 min read
  • July 26, 2019
Domain Warmup and Reputation: Stretch Before You Send

Domain Warmup and Reputation: Stretc...

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Think of it like this: When you start working out, you want to make sure that you stretch and warm up properly so that you don’t […]

  • 4 min read
  • July 16, 2019
Using Data to Build Better Triggered Email Campaigns

Using Data to Build Better Triggered...

Most people prefer to section off transactional and marketing emails from each other, and it’s easy to understand why. When it comes to things like your domain and IP reputation, it’s important to keep your transactional messages separate from your marketing messages.  However, in the growing world of email automation, the lines are starting to […]

  • 3 min read
  • July 11, 2019
Email Burst Dos and Don’ts

Email Burst Dos and Don’ts...

Email burst sending is something that more and more people are asking about as their email lists grow. It beats sending multiple emails, rewriting or copying the subject line of the email, the email body, and email attachments for numerous iterations of the same email are annoying and time-consuming. Thankfully, email has come a long way […]

  • 2 min read
  • June 27, 2019
BIMI – More Than a Funny Name

BIMI – More Than a Funny Name...

If I told you there was a way you could gain more trust with your recipients for free, you’d be on board, right? It’s easy to understand why people jump at the opportunity to increase their brand reputation because the relationship between your brand and your recipients is extremely important. The more your recipients trust […]

  • 3 min read
  • June 25, 2019
Email List Building From the Ground Up

Email List Building From the Ground ...

Oh, email lists, one of our most visited topics ever. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you’re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters. However, building a great email list is […]

  • 3 min read
  • June 21, 2019
Well, this is awkward — Dealing with a Sudden Blacklisting

Well, this is awkward — Dealing wi...

“This sucks. Blacklists suck. What is going on over at Barracuda? What did I do? This isn’t right!” – Senders and ESPs everywhere this past week. Listen, before everyone gets out their pitchforks and torches, let’s take a minute to breathe. For one, it’s not just you. Senders across all sending sizes and industries are […]

  • 2 min read
  • June 19, 2019

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