Latest stories by Mary Dolan
The basics of email dark mode
We all know that light tends to win over dark. Just look at Star Wars or Lord of the Rings… or The Divine Comedy, for that matter. Pop culture – or just culture, really – has taught us...
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8 benefits of email automation you should definitely know
You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...
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SMTP v. API: Their differences and how to use them
You’re tasked with integrating email into the app you’re building or the customer relationship management (CRM) tool your business uses. You have two choices: SMTP or...
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How to improve email click-through rates
We all know that the internet provides the things we want and need with just a few clicks of...
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How to improve email open rates
Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging...
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