Best Practices

  • Best Practices
COVID-19 Email Communications Dos and Don’ts

As COVID-19 expands rapidly across the globe, we are observing more brands try to send email communications to their subscribers about the pandemic and how it is impacting their business. Even though all brands are affected one way or another, certain industries need to send critical updates to their customers, such as travel, hospitality, and the entertainment industry, with regards to cancelations, refund policies, and change fees.

Kate Nowrouzi
4 min read
  • Best Practices
Golang’s Superior Cache Solution to Memcached and Redis

To combat this concurrent work, you would need a system to synchronize fetching or rendering of the data. Fortunately, there is a golang library called groupcache which can be used to resolve the thundering herd issue and improve on the remote cache implications mentioned above.

Derrick Wippler
10 min read
  • Best Practices
The Best Time to Send Holiday Emails - Investigated

First off, there is no one size fits all solution to the best time to send holiday emails. A lot of your email sending success is going to hinge on the composition of your email list. Even then, you can't send an email to an entire email list that will land at the top of the inbox for everyone.

Natalie Hays
4 min read
  • Best Practices
My Email Isn’t Authentic Enough - Misfit Email Series

Recently, I was asked a question; “What if my mail isn’t authentic enough?” Today, I’ll walk through potential problems and solutions of improper email authentication, so pull up a chair and get comfy.

Levi Trejo
8 min read
  • Best Practices
The Consequences of Bad Email Templates - Misfit Email Series

Like life, email has its consequences. Is it possible to send a million messages on a brand-new domain on its first day? Technically, sure. Will it go well? No.

John Coker
7 min read
  • Best Practices
The Science and Art of Gmail Deliverability

Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.

Kate Nowrouzi
6 min read
  • Best Practices
Using Segmentation and Validations for Email List Cleaning

Segmentation is a common best practice in the email industry. In theory, when you break a larger list down into smaller lists based on different qualifiers and adjust the email contents to appeal to those smaller audiences, your open and click rates are bound to rise. But what happens with you pair segmentation with validations?

Cameron Henry
5 min read
  • Best Practices
Domain Warmup and Reputation: Stretch Before You Send

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Sounds like you need a warmup.

Renate Burns
6 min read
  • Best Practices
BIMI – More Than A Funny Name

If I told you there was a way you could gain more trust with your recipients for free, you’d be on board, right? It’s easy to understand why people jump at the opportunity to increase their brand reputation because the relationship between your brand and your recipients is extremely important. The more your recipients trust your brand, the more likely they will engage with your messaging.

Nick Schafer
5 min read
  • Best Practices
Email Copy Suggestions That Don’t Suck For Your Deliverability

Whether you like it or not, email copy is an essential part of any email, regardless of if it’s a transactional or marketing message. It’s what gets people to engage with your messages in the first place – everything from the email subject line to the sign off influences your engagements.

Mailgun Team
5 min read
  • Best Practices
Email Bounces: What To Do About Them

Email bounces — an annoying occurrence in email sending. As common as they may be, senders go nuts over email bounces.

Mailgun Team
5 min read
  • Best Practices
Email Authentication: Your ID Card For Sending

As a Technical Account Manager at Mailgun, I’m constantly talking to my customers about various deliverability and good sender best practices — one of those being email authentication.

Levi Trejo
8 min read

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