Best Practices

  • Best Practices

The Science and Art of Gmail Deliverability

Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.

Kate Nowrouzi
7 min read
  • Best Practices

He's Just Not That Into You: Disengaged Mailing List Subscribers

If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.

Kate Nowrouzi
4 min read
  • Best Practices

Not All The Best DNS Blocklists Are Created Equal

The word “blocklist” can almost seem like something out of a movie—a little dramatic, a little silly, and a little bit unreal. Unfortunately, in the real world, blocklists are definitely something you need to be mindful of… especially when it comes to your email program. In this post, we’ll tell you a little more about blocklists and how to avoid their drama.

Nick Schafer
5 min read
  • Best Practices

Why Email Validation Is Vital For Your Inbox

In life, there are always going to be moments when you want (and need) verification. When it comes to your email program, there is one verification tool that stands out as a necessity: email validation. Email validation can make or break your email program… and we’ll give you the rundown on what it is and how it can be used to your advantage.

Mary Dolan
6 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
7 min read
  • Best Practices

How To Improve Email Open Rates

Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging content, used a witty subject line, and even included a hilarious, relatable gif from The Office. What is going on with your low open rates?

Mary Dolan
8 min read
  • Best Practices

Preparing Your Email Infrastructure Correctly

With the number of global email users set to grow to a huge 4.48 billion users in 2024, email certainly is the right marketing channel for establishing seamless communication with your customer base. In fact, the number of emails sent and received every day across the world is projected to increase to over 347 billion daily emails by 2023. Therefore, if you leverage email marketing the right way, you can boost both your sales and ROI.

Kevin George
8 min read
  • Best Practices

When Should You Use An Email API?

In the worlds of email marketing and email technology, email APIs are a very important tool--they’re a big part of what we do here at Mailgun. However, if you have had little experience with them, email APIs may sound like just another confusing acronym to keep track of--like SEO, STO, and maybe even your ABCs (let’s be honest, Q doesn’t even sound like a real letter). But never fear--in this article, we’ll tell you exactly what an email API is, when you can use it, and how your usage can benefit your email delivery goals. Let’s get started!

Mary Dolan
5 min read
  • Best Practices

4 Tips To Improve Your Email Deliverability In 2020

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
7 min read
  • Best Practices

COVID-19 Email Communications Dos and Don’ts

As COVID-19 expands rapidly across the globe, we are observing more brands try to send email communications to their subscribers about the pandemic and how it is impacting their business. Even though all brands are affected one way or another, certain industries need to send critical updates to their customers, such as travel, hospitality, and the entertainment industry, with regards to cancelations, refund policies, and change fees.

Kate Nowrouzi
4 min read
  • Best Practices

Golang’s Superior Cache Solution to Memcached and Redis

To combat this concurrent work, you would need a system to synchronize fetching or rendering of the data. Fortunately, there is a golang library called groupcache which can be used to resolve the thundering herd issue and improve on the remote cache implications mentioned above.

Derrick Wippler
10 min read
  • Best Practices

The Best Time to Send Holiday Emails - Investigated

First off, there is no one size fits all solution to the best time to send holiday emails. A lot of your email sending success is going to hinge on the composition of your email list. Even then, you can't send an email to an entire email list that will land at the top of the inbox for everyone.

Natalie Hays
4 min read

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