Best Practices

  • Best Practices

How To Improve Your Email Deliverability In 2022

If your customers aren’t getting your transactional emails, then there’s a good chance that your email program needs some refreshing with these email deliverability tips.

Mary Dolan
10 min read
  • Best Practices

Email Blasts: The Dos And Many Don’ts Of Mass Email Sending

Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once. However, email blasts gone wrong will land in spam folders faster than a hacker can crack a four-digit password. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.

Mailgun Team
8 min read
  • Best Practices

How To Prepare Your Infrastructure For Black Friday

Black Friday is coming and you need to prepare your infrastructure to avoid any issues on the big day. Use our tips on what you need to do to get ready.

James Tetler
18 min read
  • Best Practices

Happy Festivus: Email Deliverability Guide For The Holiday Season

How do you ensure great email deliverability for the holiday season? Read these tips from our Vice President of Deliverability, Kate Nowrouzi, and discover how you can stay on the holiday email nice list.

Kate Nowrouzi
6 min read
  • Best Practices

Spam Filters & Deliverability: Staying on the Good Side of Mailbox Providers

Spam is everywhere. Literally. You’ve probably noticed this yourself, just by looking through your inbox, but what actually gets through to you is a minimal fraction of what gets sent every day. Mailbox providers see a colossal amount of spam – or worse, fraudulent or phishing – emails coming their way. It’s a bigger amount than you might be able to imagine, and that’s why mailbox providers need spam filters that do a really good job at identifying these messages before they reach your inbox.

Alexandre Zibrick
9 min read
  • Best Practices

The Future of Email: BIMI & AMP

Email is always evolving. That keeps email marketers on their toes, especially if they want to implement the latest tactics and technology. Two of the most-talked-about email marketing trends of recent years are Brand Indicators for Message Identification (BIMI) and AMP for Email.

Kate Nowrouzi
9 min read
  • Best Practices

Email Bounces: What To Do About Them

Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.

Mailgun Team
7 min read
  • Best Practices

COVID-19 Survey: How the Pandemic Has Affected Email Sending

How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.

Mary Dolan
11 min read
  • Best Practices

How To Build An Email List The Right Way

Look, we know list collection might sound less cool than other email topics. It’s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won’t see great results. Plus, your email service provider will get mad at you, and that’s no fun. Let’s take a look at what consent is and how you can use it to build a healthy email list.

Nick Schafer
10 min read
  • Best Practices

The Path To Email Engagement In 2021: Key Learnings

Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.

Mary Dolan
10 min read
  • Best Practices

Make Email Accessibility Your New Year’s Resolution

You may wonder if you need email accessibility, but more people are affected by issues of accessibility than you might think. According to the WHO, nearly one billion people suffer from a visual impairment (like dyslexia or color blindness), and many of them need assistive technology to consume content. By making your emails accessible, you can ensure you're reaching your entire audience.

Nicolas Garnier
7 min read
  • Best Practices

Email's Best of 2020

When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.

Kate Nowrouzi
5 min read

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