Best Practices

  • Best Practices

Email Bounces: What To Do About Them

Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.

Mailgun Team
7 min read
  • Best Practices

COVID-19 Survey: How the Pandemic Has Affected Email Sending

How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.

Mary Dolan
11 min read
  • Best Practices

How To Build An Email List The Right Way

Look, we know list collection might sound less cool than other email topics. It’s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won’t see great results. Plus, your email service provider will get mad at you, and that’s no fun. Let’s take a look at what consent is and how you can use it to build a healthy email list.

Nick Schafer
10 min read
  • Best Practices

The Path To Email Engagement In 2021: Key Learnings

Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.

Mary Dolan
10 min read
  • Best Practices

Make Email Accessibility Your New Year’s Resolution

You may wonder if you need email accessibility, but more people are affected by issues of accessibility than you might think. According to the WHO, nearly one billion people suffer from a visual impairment (like dyslexia or color blindness), and many of them need assistive technology to consume content. By making your emails accessible, you can ensure you're reaching your entire audience.

Nicolas Garnier
7 min read
  • Best Practices

Email's Best of 2020

When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.

Kate Nowrouzi
5 min read
  • Best Practices

Happy Festivus: Email Deliverability For The Holiday Season

How do you ensure great email deliverability for the holiday season? Read these tips from our Vice President of Deliverability, Kate Nowrouzi, and discover how you can stay on the holiday email nice list.

Kate Nowrouzi
6 min read
  • Best Practices

The Science and Art of Gmail Deliverability

Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.

Kate Nowrouzi
7 min read
  • Best Practices

He's Just Not That Into You: Disengaged Mailing List Subscribers

If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.

Kate Nowrouzi
4 min read
  • Best Practices

Not All The Best DNS Blocklists Are Created Equal

The word “blocklist” can almost seem like something out of a movie—a little dramatic, a little silly, and a little bit unreal. Unfortunately, in the real world, blocklists are definitely something you need to be mindful of… especially when it comes to your email program. In this post, we’ll tell you a little more about blocklists and how to avoid their drama.

Nick Schafer
5 min read
  • Best Practices

Why Email Validation Is Vital For Your Inbox

In life, there are always going to be moments when you want (and need) verification. When it comes to your email program, there is one verification tool that stands out as a necessity: email validation. Email validation can make or break your email program… and we’ll give you the rundown on what it is and how it can be used to your advantage.

Mary Dolan
6 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
7 min read

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