Mailgun blog
Helpful articles to optimize your email program.
Email tags explained: Gaining useful insights from segmentation
Companies often use the same sending domains or IP addresses to send various types of messages. While this is a really convenient way to send messages, it can be hard to...
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The basics of email dark mode
We all know that light tends to win over dark. Just look at Star Wars or Lord of the Rings… or The Divine Comedy, for that matter. Pop culture – or just culture, really – has taught us...
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POP vs IMAP email protocols: What's the difference?
We’ve talked about how email works and how email protocols facilitate the transfer of your emails along the way, from when you hit send to when your subscriber reads your email...
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Understanding email deliverability
The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With...
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Should you use ChatGPT to automate your email program?
ChatGPT, do we love it? Do we fear it? Do we need it? When researching for this post we polled our team internally for their reactions to ChatGPT, and the responses were a mixed...
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8 types of transactional emails your platform needs
Transactional emails sometimes get a reputation for being boring when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional...
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Segment your email list with these best practices
Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...
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8 benefits of email automation you should definitely know
You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...
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Your guide to API endpoints
APIs can be difficult to understand, especially if you’re not familiar with building programmatic processes. Can we let you in on a little secret? APIs are just ways for...
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How to effectively use webhook for email delivery
At Mailgun, we’re all for automation and improving how you design and deliver your email program. So, if data is the new gold, what does this mean for your email workflow if you...
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