Mailgun blog

Email

Helpful articles to optimize your email program.

Segment your email list with these best practices

Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...

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8 benefits of email automation you should definitely know

You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...

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Your guide to API endpoints

APIs can be difficult to understand, especially if you’re not familiar with building programmatic processes. Can we let you in on a little secret? APIs are just ways for...

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How to effectively use webhook for email delivery

At Mailgun, we’re all for automation and improving how you design and deliver your email program. So, if data is the new gold, what does this mean for your email workflow if you...

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All you need to know about AMP email for ecommerce

As any marketer will tell you, you lose several customers every time they have to click to another web page to complete their purchase. But this seems inevitable if you’re sending...

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SMTP v. API: Their differences and how to use them

You’re tasked with integrating email into the app you’re building or the customer relationship management (CRM) tool your business uses. You have two choices: SMTP or...

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Your guide to using webhooks

You already know that email isn’t a send-and-forget thing. When you’re sending a message, you want to know how to track it and respond to any issues, right? After all...

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What is a transactional email? Everything you need to know

Transactional emails are something that everyone with an email address has received at least once in their life. But not everyone understands what they are, how they’re used, or...

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Everything you need to know about sending email with APIs

Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...

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Building and using AMP emails

AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. Senders are starting to add AMP emails to their email playbooks but this...

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