Email DIY

  • Email DIY

Dark Mode for Email Survey: What Do Email Senders Think?

Check out an infographic highlighting survey results on the challenges of dark mode email design and development. Get advice on tackling the top issues.

Kasey Steinbrinck
10 min read
  • Email DIY

Email Accessibility Mistakes that Annoy Subscribers & How To Fix Them

Email accessibility is a pretty simple concept: Everyone who receives your email should be able to read it and engage with it. Everyone. Making this happen, however, is a bit more complicated, which is why so many companies struggle to get it right.

Beatriz Redondo Tejedor
13 min read
  • Email DIY

What’s Cool About COIL

In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the email address validity check of the double opt-in process.

Alexandre Zibrick
8 min read
  • Email DIY

The Difference Between SMTP and API

We get it – when it comes to email, certain terms can sometimes feel like word salad, and two of the biggest can-be-confused culprits are SMTP and API. It can be hard to keep them straight, and harder to know when to use them. But no worries, we’ve got you. In this post, we’ll teach you the differences between SMTP and API, and when to use each.

Mary Dolan
7 min read
  • Email DIY

The Basics of Email Dark Mode

It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.

Mary Dolan
10 min read
  • Email DIY

The Top Email Clients and Email Apps of 2021

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Don't worry, we're here to help.

Mary Dolan
12 min read
  • Email DIY

The Benefits of Email Automation

When we think of automation, we sometimes think about mechanical processes (like cars) or futuristic tech processes (like evil robots). This means that the concept of automation can sound either too mundane or too far-fetched to matter. However, there are many areas where automation can be both helpful and attainable, and one big one is email automation. But what is email automation, and how can it benefit you? Let’s dive in and find out.

Mary Dolan
8 min read
  • Email DIY

Sunset Policies: Allowing Unengaged Recipients to Ride Off into the Sunset

In the final scene of the classic Western Shane, the titular character rides off into the sunset. The ambiguous ending has been debated for decades, but the result is the same. Shane is moving on, and we will never truly know his fate. Like Shane, you should consider when it is time to move on—in email terms, that means letting low or zero engagement recipients “ride off into the sunset” via sunset policies that clean unengaged contacts from your mailing lists.

Travis Walton
6 min read
  • Email DIY

The Best Time To Send Emails: Cracking The Code

When it comes to code-breaking, the movies often make it look easy. A couple of rapid keyboard clicks, a quickly-guessed password or Indiana Jones-style riddle, and you’re in. When it comes to the best time to send email, however, cracking the code isn’t always that simple. But have no fear, because we’re here to help you figure out the best send times for your email campaigns, as we did during Email Camp 2020.

Mary Dolan
8 min read
  • Email DIY

The Basics of Email Subdomains

When it comes to email sending, sometimes you need more than the press of a button to get your message across. You may have heard of email subdomains, but you may be wondering - how do you use them? And, wait a minute, what exactly are they?

Nick Lafferty
6 min read
  • Email DIY

How To Promote Strategic Engagement In Your Email Program

The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.

Mary Dolan
6 min read
  • Email DIY

How To Improve Email Click-Through Rates

We all know that the internet provides the things we want and need with just a few clicks of a button. How many times have you seen ads that promise products, services, and huge “you’re our millionth visitor” prizes that are just one click away? Okay, we’re not saying that you should actually click on those ads—in fact, it’s probably best if you don’t. But the presence and capabilities of these ads does highlight an important concept in email marketing… click-through rates.

Mary Dolan
8 min read

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