Deliverability

What’s sender reputation? Glad you asked. In this article, we define what sender reputation is and its components, we’ll cover our top tips, and some of the most common mistakes...

You’re setting up your Email Program and you’ve hit a snag: dedicated IP vs. shared IP? While both have their advantages, there are some key things that you should know before...

Every business, big or small, has its own core purpose, and an effective email program rarely works its way into that conversation. But time and time again, email has proven to...

Imagine you’ve been on that great first date. Everything went beautifully, and you think you’ve found the partner of your dreams. It’s been two weeks, and they haven’t called...

Remember those good old days of email blasts and cold emailing? Yeah, that doesn’t work anymore. In fact, email deliverability has never been more challenging. Now that you’ve...

The word “blocklist” can almost seem like something out of a movie – a little dramatic, silly, and a little unreal. Unfortunately, in the real world, blocklists are definitely something you...

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. What makes this even more complicated is that your delivery rate might differ...

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Email marketing metrics like open rate, conversion rate, click-through rate, and engagement...

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Think of it like this: When you start working...

Not to be dramatic but falling victim to email scams can destroy a person’s life, cripple a business, cost millions of dollars, and waste countless hours of time. The worst part is...