Deliverability

The evolution of email deliverability

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement.

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement

With the amount of spam being delivered, ESP providers are always looking for ways to deviate spammers. Consequently, legitimate senders need to be constantly aware of the changing rules so they are better prepared for optimal deliverability.

Check out this infographic that takes you on the journey from the origin of spam to where we are today in the state of email.

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