Deliverability

The evolution of email deliverability

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement.

PUBLISHED ON

PUBLISHED ON

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement

With the amount of spam being delivered, ESP providers are always looking for ways to deviate spammers. Consequently, legitimate senders need to be constantly aware of the changing rules so they are better prepared for optimal deliverability.

Check out this infographic that takes you on the journey from the origin of spam to where we are today in the state of email.

Related readings

Six deliverability strategies to keep you off ISP naughty lists this holiday season

Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...

Read more

Get your email in check for the holidays

As the holidays approach, senders shift into high gear, determined not to let any opportunities slip between Black Friday and the new year. From subject lines to...

Read more

The BIMI email specification: Your reward for solid authentication

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

Read more

Popular posts

Email inbox.

Build Laravel 10 email authentication with Mailgun and Digital Ocean

When it was first released, Laravel version 5.7 added a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the...

Read more

Mailgun statistics.

Sending email using the Mailgun PHP API

It’s been a while since the Mailgun PHP SDK came around, and we’ve seen lots of changes: new functionalities, new integrations built on top, new API endpoints…yet the core of PHP...

Read more

Statistics on deliverability.

Here’s everything you need to know about DNS blocklists

The word “blocklist” can almost seem like something out of a movie – a little dramatic, silly, and a little unreal. Unfortunately, in the real world, blocklists are definitely something you...

Read more

See what you can accomplish with the world's best email delivery platform. It's easy to get started.Let's get sending
CTA icon