Email

Email is the digital cornerstone of communications between brands and consumers. Yet in 2025, ensuring emails reach the inbox – not just get sent – is more challenging than ever. Evolving mailbox provider rules...

We’ve talked about how email works and how email protocols facilitate the transfer of your emails along the way, from when you hit send to when your subscriber reads your email...

Accessibility matters. Whether you’re a business leader or a software developer, ensuring your products and services are accessible isn’t just good practice—it’s also becoming a legal requirement across the European Union with the European Accessibility Act (EAA), a game-changing directive ...

Let’s say you’ve integrated your app with email functionality, designed some great email content, developed a marketing strategy, and you think you’re good to go. But then you...

Protection from loss, theft, and corruption – these are the goals of data privacy regulations. Adhering to these regulations makes you a trusted sender but it takes...

Black Friday and Cyber Monday represent peak email sending periods that can make or break retailers' holiday success. During November...

As 2024 comes to a close, it’s the perfect time to reflect on the email marketing trends that shaped the year. Understanding the benchmarks from 2024 can help you craft even...

Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...

Email authentication and brand protection are key ingredients for a successful email program. Google's latest updates to its BIMI support for Gmail ...

When it comes to code-breaking, the movies often make it look easy...