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Helpful articles to optimize your email program.

Why do customers unsubscribe? Understanding the consumer mindset

One click is all it takes for a consumer to disengage from your emails, ending your marketing relationship with them. But unlike customers who may provide feedback...

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Cover your bases with email and SMS for transactional messages

Every hero needs a sidekick they can count on to help save the day. A solid sidekick always has the hero’s back, and many times, they also have skills that complement their...

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What to look for in a transactional email provider

For many developers, transactional emails have been the go-to method to send timely website and application notifications and alerts about abandoned cart reminders, order...

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What is M3AAWG, and why you should get involved

Every company is trying to achieve growth and be more recognizable and the protection of that journey can be incredibly challenging. There are times when everybody considers...

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Apple Mail gets a makeover: iOS 18 updates to the inbox

Senders have just been hit with a change of requirements from Gmail and Yahoo, and now Apple Mail is sliding in with updates of its own to the inbox. Where will your messages...

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We went to Unspam! Here’s what we learned

Here’s how Really Good Email’s describes Unspam, A rebel conference for email folks who hate boring conferences… unexpected, unconventional, and unforgettable. We know that...

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5 reasons transactional emails are unsung heroes of the customer experience

Some heroes have songs written about them. Folk heroes of the railroad like Casey Jones and John Henry get ballads. Princess Diana and Marilyn Monroe share an Elton John...

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Key takeaways from Sinch Mailgun’s Email and the customer experience 2024

No one denies that email is an important connecting point between businesses and consumers as well as applications and users. Now, a new study shows just how crucial...

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What’s coming for email in 2024

If you’re a frequent Mailgun reader, you’ll know we always try to help our customers with some email predictions for the year ahead. And, let’s be honest, some years are harder than others...

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Black Friday & Cyber Monday 2023: Unleashing the power of email

The holiday season is like a grand stage for email senders, and nothing steals the spotlight quite like the Black Friday and Cyber Monday weekend. Shopping is on the rise in 2023...

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