Helpful articles to optimize your email program.
The basics of email dark mode
We all know that light tends to win over dark. Just look at Star Wars or Lord of the Rings…
COVID-19 survey: How the pandemic has affected email sending
By now, we’re all well aware of the effects COVID-19 has had on communication over the past year...
The top email clients and email apps of 2021
We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure...
The path to email engagement in 2021: Key learnings
You spend hours working on a great Valentine’s Day campaign, carefully applying some of...
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The best time to send emails: Cracking the code
When it comes to code-breaking, the movies often make it look easy...
Tips for building better holiday email templates
Not everybody looks up tips for holiday email templates before using a brand new template...
How to improve email click-through rates
We all know that the internet provides the things we want and need with just a few clicks of...
How to improve email open rates
Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging...