- What's new
Mailpets: For The Love Of Animals
Email is a wonderful medium for sending and receiving messages, but we don’t give it enough credit. Lack of credit can lead to emails being taken for granted, leaving them unclicked and unloved. Unloved emails become insecure, and that insecurity leads to poor sending habits. Before they reach rock bottom, they need to work on their Sending Self-Esteem.
<figure><iframe src="https://www.youtube.com/embed/EeCTHd_Twpw" width="100%" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>
Good question, but we’ll get back to that. While we’re fine to crack jokes about an email who just can’t get any love, the reality behind it is something any sender could experience. The answer to unloved emails isn’t as simple as chugging out more messages. Doing so will only keep your metrics low. Instead, consider looking over your sending practices compared to these common best practices:
Customize your message – If your messages are general or considered to be a bit of a “catch-all” when it comes to content, it’s time to personalize. Take a look at your audience and see what sort of content they like, and then tailor your messaging accordingly.
Focus on your engaged peeps – many users on your list have engaged with your email messages recently by opening, clicking, or replying to them? Sending to a full list without removing unengaged users always leads to low open rates.
Don’t forget the opt-in – Speaking of email lists, how are you going about getting your lists in the first place? Most people know they shouldn’t purchase a list, but not everyone has an opt-in or double opt-in policy for their email list.
These are only a few best practices you can have in place to ensure better engagements. Maybe if our poor email had done so he would have never felt like junk.
Sending self-esteem is a new video series we’re starting here at Mailgun to hit at different problems “emails” (actual emails, senders, etc.) face in the email delivery sphere. If this video didn’t speak to issues you’re facing, you might be surprised to see one in the future that does address one of your pain points.
Speaking of, if there is a topic you’d like for us to tackle in this series, drop us a comment below or on the video itself! We’d love to hear from you. Plus, you get to be the focus of a Mailgun video, which is pretty cool.
Last updated on September 13, 2019
Mailpets: For The Love Of Animals
Catch-All Domain Support Is Now Available In Email Validations
Mailgun Just Got Better For Client Management
Our Values In Action
The Mailgun Maverick Program Is Here!
Exciting News At Google: Introducing BIMI Support & Google Postmaster API
We Did It: Risk-Free Email Validation From Mailgun
Mailgun Partners with Verizon Media as View Time Optimization Provider
Mailgun’s COVID-19 Plan of Action
Inbox Placement - Delivery Made Simple
Mailpets: For The Love Of Animals
Make Email Accessibility Your New Year’s Resolution
Sunset Policies: Allowing Unengaged Recipients to Ride Off into the Sunset
Email's Best of 2020
Catch-All Domain Support Is Now Available In Email Validations
The Best Time To Send Emails: Cracking The Code
Tips for Building Better Holiday Email Templates
Happy Festivus: Email Deliverability For The Holiday Season
The Basics of Email Subdomains
A Word of Caution For Laravel Developers
Make Email Accessibility Your New Year’s Resolution
Sunset Policies: Allowing Unengaged Recipients to Ride Off into the Sunset
Email's Best of 2020
How To Improve Email Open Rates
Preparing Your Email Infrastructure Correctly
4 Tips To Improve Your Email Deliverability In 2020
COVID-19 Email Communications Dos and Don’ts
How To Use Parallel Programming
Mailgun’s COVID-19 Plan of Action
Password Meters Are Not For Humans
Always be in the know and grab free email resources!
Mailgun is committed to protecting your privacy. Please read ourPrivacy Policybefore providing us with your details.