Showing post with tag: Strategic Engagement

  • Email DIY

Sunset Policies: Allowing Unengaged Recipients to Ride Off into the Sunset

In the final scene of the classic Western Shane, the titular character rides off into the sunset. The ambiguous ending has been debated for decades, but the result is the same. Shane is moving on, and we will never truly know his fate. Like Shane, you should consider when it is time to move on—in email terms, that means letting low or zero engagement recipients “ride off into the sunset” via sunset policies that clean unengaged contacts from your mailing lists.

Travis Walton
6 min read
  • Best Practices

Email's Best of 2020

When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.

Kate Nowrouzi
5 min read
  • Email DIY

How To Promote Strategic Engagement In Your Email Program

The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.

Mary Dolan
6 min read

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