Why Email Testing Matters for Email Marketing Campaigns
No one should ever send email marketing messages, such as email newsletters, without first testing the messages. This way, they will stay out of spam filters, they’ll look great on mobile devices, and they’ll achieve positive results. If you don’t test your email, you could be heading for failure, not success.
You Can Test Subject Lines
One of the biggest advantages of using an email testing tool is the ability to check email subject lines. Why is this important? Because 47 percent of recipients open an email based solely on the subject line. The open rate depends heavily on how many words are in a subject line. Subject lines with six to 10 words perform best, but subject lines with up to five words aren’t far behind. Various tools can test the spam score, readability, effectiveness, sentiment, keywords, and other facets of a subject line. Through testing, you can tweak subject lines until you find one that’ll boost open rates.
You Can Test Email Clients
Another key benefit of an email testing tool is the functionality that enables tests of popular email clients like Google, Yahoo, Apple Mail, Outlook.com, AOL, and Lotus Notes. This kind of testing is critical because different email clients behave differently. For instance, your email design might look awesome on Google but break on Yahoo. There is no single standard for how email marketing messages are rendered by email clients. To avoid rendering issues, email previews are available through tools from email marketing services such as Email on Acid, EmailReach, Inbox Inspector, Mailchimp, and Campaign Monitor. With these previews, you gain real-time perspective on how your emails would appear when sent via many different clients.
You Can Preserve Email Marketing Resources
Spending on email marketing in the U.S. is expected to reach $3.09 billion in 2019, up from $2.07 billion in 2014. That’s a hefty investment, to be sure. But the investment in email marketing pays off. It’s estimated that the median ROI for email marketing is an eye-opening 122 percent. Those numbers demonstrate how crucial it is for any email marketer to test HTML email templates so that money isn’t wasted and revenue continues to flow. A number of free tools can help you accomplish that, incorporating a fundamental step into your email marketing campaigns.
You Can Improve Your Email Delivery
Once you’ve chosen the right email testing tools for your marketing initiatives, rely on Mailgun to make sure your email deliverability is strong. You can test our high-quality email services by signing up for a free trial today!
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Explore Beyond HTML Email
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