Email Subject Lines Affect Email Open Rates
Think about it: how many times have you deleted an email based on its subject line? We all lead busy lives and have crowded inboxes. Our email decisions are often made for the sake of efficiency. And your company’s email recipients are no different. When they scan their inboxes, they are looking for one of two things: emails from known senders or emails with engaging subject lines that pique their interest. So if the goal is to have email clients open your emails and click through to your website to sign up for a mailing list or make a purchase, you’ve got to make your email subject lines count.
Choose the Perfect Subject Line for Your Email Campaigns
It doesn’t matter if you think you have a high impact email message if people don’t read it. The length and word choice of your subject line can mean the difference between open emails and staying out of spam filters and junk folders. What mood are you trying to evoke? Serious? Humorous? What is the purpose of your email? An announcement? A request? Whatever it is, your subject line should communicate it.
Test Your Subject Lines for Better Response Rates
Just as you would test a marketing email to gauge its delivery success or its visual rendering when viewed through different email clients, you need to test subject lines to make sure they are both informative and engaging. This may seem like a tall order, but it has an important payoff. Testing is always recommended for marketing emails, but testing titles should also be a priority. Just as you want to know how your email is going to display to the user once, you need to know where your title might truncate. Will your customer understand your purpose? Will your persona come through? Have you looked at competitors to assess ideal keywords and phrase length? If not, now is the time. Use one of the many testing tools to assess your subject line content and form.
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Explore Beyond Subject Lines
Mailgun has a variety of features for companies to test their email subject lines.
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