Measure campaign success with insightful email analytics

Visualize your email performance

Email campaign success shouldn’t be buried under metrics that don’t matter to your business. Segment and visualize your data with Mailgun’s flexible analytics views.

• Customize and analyze your most critical email data over 40 different data points and across 10 different dimensions

• Build custom views with up to 3 dimensions shown across a single pane of email data

• Pinpoint performance data down to the hour of reporting to see exactly which emails are moving the needle

• Surface the data you need and remove the data you don’t with custom filtering

• Keep your finger on the pulse of your email metrics by saving and revisiting relevant reports to reference when you need them

Email campaign reporting at your convenience

Configure email reports to a view that best suits your needs, and save them for repeat reference. Scale plan users and up can schedule email analytics reports in advance at the date and time of your convenience and auto-send them to your whole team to help inform business decisions.

Email delivery metrics

The first challenge in email marketing is making sure email campaigns like blog post notifications and password resets get delivered. With Mailgun, you can validate email addresses upon sign up, which helps improve delivery rates. The free email analytics from Mailgun provide insights into your bounce rate and help you identify which email service providers like gmail and hotmail are blocking your messages and why.

Open rate

Before a reader can react to the content in your email, they need to open it. The open rate metric is critical for letting you know how effective your subject line is in grabbing attention. Mailgun’s Email Analytics tool tells you which mobile devices someone is using to read your email, which email client they’re using to read it, whether they are bot engagements, and where they are and what time an email was read.