Glossary
Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
Marketing automation
Marketing automation refers to the process of automating steps in a brand’s communication strategies. In email programs, marketing automation boosts efficiency and improves ROI by integrating with Customer Relationship Management (CRM) software, mechanizing lead nurturing, and allowing senders to trigger automations based on recipients’ engagement with the emails.
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Mail user agent (MUA)
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Marketing automation