Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

Marketing automation

Marketing automation refers to the process of automating steps in a brand’s communication strategies. In email programs, marketing automation boosts efficiency and improves ROI by integrating with Customer Relationship Management (CRM) software, mechanizing lead nurturing, and allowing senders to trigger automations based on recipients’ engagement with the emails.

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Message ID

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Message ID