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Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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Personalized email

A personalized email is a message tailored to each individual user. Brands draw on customer data like their behavioral aspects, geographic location, or demographics to create personalized emails catering to customers’ needs. Customers are more likely to be interested in emails that speak to their requirements, boosting the brand’s user engagement metrics.

Use personalization like inserting the user’s name or customizing their message with dynamic content to build tailored campaigns that reach recipients based on their habits and interests.