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Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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Spamming

Spamming is the act of sending unsolicited messages or malicious content to recipients in bulk. This results in brands ending up on an email blocklist or in the spam folder, harming their IP reputation and inboxing rates. To combat this, brands can set up authentication protocols like SPF, BIMI, and DMARC, validating their domain names and protecting against bad actors.

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Throttling