User interface

A user interface (UI) is the graphical and clickable component of web applications that customers see and interact with. Web developers work with designers and other stakeholders to create an optimal interface for a business’ web application.

Users typically prefer to engage with appealing and easily accessible designs, making the user experience (UX) a key part of the UI. Brands use contrasting colors, easy-to-read fonts, and appropriately sized images to make UIs both intuitive to use and aesthetically pleasing.