[Forrester study] The total economic impact of Mailgun

The Total Economic Impact™ of Mailgun

Increase returns and customer engagements with Sinch Mailgun

As enterprises seek to retain and engage customers, email communication remains a central pillar of a customer-obsessed digital strategy. But for email messages to be effective in attracting sales and boosting brand awareness, they must first be delivered. Adopting the right email-sending infrastructure will ensure high deliverability while protecting sender reputation and preserving email relationships, effectively improving inbox placement and increasing revenue generated by email.

Mailgun commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises typically realize by deploying Mailgun. Forrester Consulting analyzed the cost savings and business benefits enabled by Mailgun and discovered that, by using the platform, a composite organization based on interviewed customers achieved a 264% ROI and a net present value of $454,000 over a three-year period.

Download the 2023 Forrester Total Economic Impact Study to discover how Sinch Mailgun helps businesses get more out of their email program by increasing delivery and unique open rates and mitigating time-consuming email deliverability issues.