A transactional email is a type of email that’s triggered by a user action on a website or mobile app. Some common examples of transactional emails include password resets, shipping confirmations, invoices and receipts, account notifications, social media updates, and welcome emails. These emails are typically sent programmatically through an email API or SMTP server.
Transactional Email vs. Marketing Email
Transactional emails are triggered in real time by a specific user action, and they’re sent on a one-off, individual basis. Email marketing campaigns and bulk email, on the other hand, are one-to-many communications that promote a product, service, sale or other event. Although a user has opted in to receive this communication, these marketing emails are not user-driven. As a result, because the best transactional emails contain information a user specifically requested, they tend to have much higher open rates than email marketing campaigns.
Types of Transactional Emails
Popular transactional emails include action emails, email alerts and billing emails as well as password reset requests and welcome emails. Think about the last time you used companies like Amazon or Spotify. They send smart emails tailored to your recent use, often with add-ons and other features you might like. These emails are well-received because they feel customized to you.
Finding A Transactional Service
Sending transactional emails shouldn’t be hard with the right transaction email service. With an email service provider or simple email service like Mailgun, you can easily send and track emails like these.
Mailgun gives you insight into analytics and mailbox provider performance, so you can see how Google’s gmail, Yahoo, and other providers handle your messages. Our goal is to help you achieve high delivery rates and keep your transactional emails out of the spam folder.
Try Mailgun and see what you can accomplish with the world's best email delivery platform.
Improve Your Sending Reputation
Wondering whether your messages are getting through to targeted email addresses? See whether or not your emails have been delivered through API or within the control panel. Take proactive steps to build a positive reputation with a dedicated IP address and email validation service.
Integrate with Your Application
Worried about sending one-size-fits-all emails? With a single API call, you can send more than 1,000 personalized emails. Mailgun supports streamlined integration, so you can send emails directly from your web application.
Get Help When You Need It
Need immediate assistance? With 24/7 support, help is always available. Mailgun offers world-class ticket, chat, and phone support to solve your tricky problems. For customers looking for more proactive help, Mailgun’s managed service provides account monitoring, ongoing deliverability consulting, and expert guidance on best practices for your specific use case.
Start Sending Your Transactional Emails Today
Your business needs an email service provider that successfully reaches users, and Mailgun delivers via its cloud-based transactional email service.
Using an email provider like Mailgun can boost the reach of your marketing platform and increase your email open rates, which in turn will increase sales and customer loyalty.