
Author
Kate Nowrouzi
VP of Deliverability at Mailgun by Sinch
Latest stories by Kate Nowrouzi
Dealing with inactive subscribers: Here’s what you should do
Imagine you’ve been on that great first date. Everything went beautifully, and you think you’ve found the partner of your dreams. It’s been two weeks, and they haven’t called...
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Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
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Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd
‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...
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Learning to improve Gmail deliverability
The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...
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Email's best of 2021
It’s the end of the year and it’s time to look back at all we have accomplished, both online...
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