Kate Nowrouzi is the VP of Deliverability at Mailgun by Sinch. She is our in-house deliverability pro and product strategist with over 20 years experience in email & anti-spam technologies. She writes about deliverability, brings you best practices, and shows you the impact of email on your business.
Latest stories by Kate Nowrouzi
The dirty truth about email lists and how to scrub them with email list cleaning
Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...
How email deliverability impacts your ROI
Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...
Dealing with inactive subscribers: Here’s what you should do
Imagine you’ve been on that great first date. Everything went beautifully, and you think you’ve found the partner of your dreams. It’s been two weeks, and they haven’t called...
Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd
‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...