Kate Nowrouzi is the VP of Deliverability at Sinch Mailgun. She is our in-house deliverability pro and product strategist with over 20 years experience in email & anti-spam technologies. She writes about deliverability, brings you best practices, and shows you the impact of email on your business.
Latest stories by Kate Nowrouzi
Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd
‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating...
Deliverability services: Decoding deliverability with the experts
Deliverability is like operating a ham radio – it’s been around a while but most people don’t know how to use it. Like a radio, deliverability relies on external factors to transmit...
How to avoid landing in an email blocklist: Best practices
We can’t think of many things more immediately impactful to your deliverability than landing on a blocklist. Once you’ve been flagged, ISPs won’t let you through the gate into...
How to leverage email inbox preview testing for seamless rendering and increased engagement
Email rendering across email clients and devices goes beyond “does it look good”. How your emails load and function affects user experience and engagement, which impacts...