Author
Kate Nowrouzi
Kate Nowrouzi is the VP of Deliverability at Sinch Mailgun. She is our in-house deliverability pro and product strategist with over 20 years experience in email & anti-spam technologies. She writes about deliverability, brings you best practices, and shows you the impact of email on your business.
Latest stories by Kate Nowrouzi
Deliverability services: Decoding deliverability with the experts
Deliverability is like operating a ham radio – it’s been around a while but most people don’t know how to use it. Like a radio, deliverability relies on external factors to transmit...
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How to avoid landing in an email blocklist: Best practices
We can’t think of many things more immediately impactful to your deliverability than landing on a blocklist. Once you’ve been flagged, ISPs won’t let you through the gate into...
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How to leverage email inbox preview testing for seamless rendering and increased engagement
Email rendering across email clients and devices goes beyond “does it look good”. How your emails load and function affects user experience and engagement, which impacts...
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Dealing with inactive subscribers: Here’s what you should do
Imagine you’ve been on that great first date. Everything went beautifully, and you think you’ve found the partner of your dreams. It’s been two weeks, and they haven’t called...
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Learning to improve Gmail deliverability
The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...
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