Showing post with tag: Best Practice

  • Best Practices

Email Bounces: What To Do About Them

Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.

Mailgun Team
7 min read
  • Email DIY

The Basics of Email Dark Mode

It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.

Mary Dolan
10 min read
  • Best Practices

COVID-19 Survey: How the Pandemic Has Affected Email Sending

How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.

Mary Dolan
11 min read
  • Best Practices

He's Just Not That Into You: Disengaged Mailing List Subscribers

If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.

Kate Nowrouzi
4 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
7 min read
  • What's new

Sending to the Wrong Segment - Misfit Email Series

Every once in a while, something happens, and they may end up sending to the wrong segmented list of recipients. Bad things tend to follow when this happens, and that sends senders into a panic.

Cameron Henry
5 min read
  • Quick tips

Email Burst Dos And Don’ts

Email burst sending is something that more and more people are asking about as their email lists grow. It beats sending multiple emails, rewriting or copying the subject line of the email, the email body, and email attachments for numerous iterations of the same email are annoying and time-consuming.

Mailgun Team
3 min read
  • Quick tips

Email List Building From The Ground Up

Oh, email lists, one of our most visited topics ever. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you’re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters.

Natalie Hays
4 min read
  • Best Practices

Email Copy Suggestions That Don’t Suck For Your Deliverability

Whether you like it or not, email copy is an essential part of any email, regardless of if it’s a transactional or marketing message. It’s what gets people to engage with your messages in the first place – everything from the email subject line to the sign off influences your engagements.

Mailgun Team
5 min read
  • Best Practices

Email Bounces: What To Do About Them

Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.

Mailgun Team
7 min read
  • Best Practices

Emoji In Email and Email Subject Lines – Should You Use It?

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

Ryan Sultemeier
7 min read
  • Best Practices

No-Reply Emails: The Brick Wall Of Email Communication

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

Ashley Rodriguez
4 min read

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