Showing post with tag: Deliverability

  • What's new

Mailgun Partners with Verizon Media as View Time Optimization Provider

Today, we’re proud to announce our partnership with Verizon Media Group as the first View Time Optimization (VTO) campaign provider. 

Mailgun Team
2 min read
  • Best Practices

COVID-19 Email Communications Dos and Don’ts

As COVID-19 expands rapidly across the globe, we are observing more brands try to send email communications to their subscribers about the pandemic and how it is impacting their business. Even though all brands are affected one way or another, certain industries need to send critical updates to their customers, such as travel, hospitality, and the entertainment industry, with regards to cancelations, refund policies, and change fees.

Kate Nowrouzi
4 min read
  • Quick tips

What is Transactional Email? The Basics

Transactional emails are something that anybody with an email address has received at least once in their life. However, not everyone understands what they are, how they are used, and how they should be structured within your email strategy.

Mailgun Team
4 min read
  • What's new

Inbox Placement - Delivery Made Simple

In case you missed it, we publicly launched Inbox Placement! If you remember our post from a few months ago announcing the launch of the beta, we discussed how it works and how it helps predict deliverability problems and how it can better your email program.

Jorge Miramontes
4 min read
  • What's new

Send Your Emails at the Perfect Time with Send Time Optimization

STO uses machine learning to determine the best time to deliver a message to each recipient, at the moment when it’s most likely to be seen and read.

Chris Farmer
3 min read
  • Quick tips

Email Hard Bounces: The Brick Walls Of Failure

We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces — hard bounces and soft bounces. Why is that? Well, they’re the smaller components that makeup more complex deliverability issues. A cog in the wheel, a fruit in the basket, a piece of the pie, or whatever other metaphor floats your boat.

Mailgun Team
2 min read
  • Best Practices

Email Bounces: What To Do About Them

Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.

Mailgun Team
7 min read
  • What's new

Spam Traps: What You Should Know

Adam Rollins graduated from Texas State University’s Honors College with a Bachelor’s in Creative Writing. He has worked, since then, for a variety of companies, providing quality blog posts, articles, and e-books on a regular basis.

Adam Rollins
7 min read
  • Best Practices

Email Bounce Rates: Shifting Focus Away From Failure

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

Mailgun Team
4 min read
  • Customer Success

Sending Millions Of Job Alerts 24/7 With The Mailgun Email API

Transactional marketing emails are an important part of everyday business, and when done correctly they can even bring people closer to their dream job.

Mailgun Team
3 min read
  • Customer Success

Sending Email Using The Mailgun PHP API

It’s been a while since the Mailgun PHP SDK came around, and we’ve seen lots of changes: new functionalities, new integrations built on top, new API endpoints…yet the core of PHP is the same. Since it was the first SDK for the Mailgun API, it’s had time to mature and go through iterations that make it easy to use – which we realized when we gave it a try.

Mailgun Community
5 min read
  • What's new

Mailgun Launches Automated IP Warm Up Service

Today, we’re happy to share that there’s a new, automated way to prepare your dedicated IPs to send email through Mailgun. If you’ve ever had to warm up an IP manually, you know how much it sucks: prep then send specific volumes of email every hour and increase the volume thereafter. You’re an F-Zero pilot, constantly challenging your reflexes – and sweating bullets in the process – because you can hit the brake too late and go overboard. It’s a pain, and it’s also really easy to screw up.

Anton Efimenko
4 min read

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