Showing post with tag: email list

  • Best Practices

Using Segmentation and Validations for Email List Cleaning

Segmentation is a common best practice in the email industry. In theory, when you break a larger list down into smaller lists based on different qualifiers and adjust the email contents to appeal to those smaller audiences, your open and click rates are bound to rise. But what happens with you pair segmentation with validations?

Cameron Henry
5 min read
  • Quick tips

Email List Building From The Ground Up

Oh, email lists, one of our most visited topics ever. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you’re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters.

Natalie Hays
4 min read
  • Best Practices

Black Friday & Cyber Monday: 5 Tips To Stand Out In A Crowded Inbox During The Holidays

Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).

Nicole Jacobson
8 min read
  • Best Practices

Can You Guarantee Better Email Deliverability?

Everyone wants better deliverability. It’s a worthy goal. When messages don’t reach inboxes, you’re missing out on an opportunity to connect with customers, plus you’re having to pay to send emails to people who will never see those emails. The thought of your messages bouncing or landing in spam…

Nick Schafer
6 min read
  • Best Practices

Why Sending Email Isn’t Enough

Written and contributed by Nick Schafer, our Deliverability Engineer. When you think about the reputation of your business, customer service and product quality are key attributes that come to mind. Email communication practices can also contribute to the reputation of a business. For the purpose of this post, I’d like to deep dive into email reputation.

Mailgun Team
9 min read
  • Email DIY

List Subscription Feature For WordPress Now Available

The Mailgun WordPress plugin has always been a simple way to add outbound email support to your WordPress server simply, easily and affordably without the hassle or risks of running your own SMTP service. We’ve recently enhanced the plugin by adding support for Mailgun List subscription to your WordPress posts, pages, and widgets.

Mailgun Team
4 min read
  • Best Practices

Get Your Email In Check For The Holidays

As the holidays approach, we see the volume of sending increase for some of our customers. Whether for order confirmation emails or marketing emails, it could be detrimental to a business if recipients do not receive their emails – and it does happen. In fact, 17% of email marketing campaigns fail to reach consumers.

Mailgun Team
3 min read
  • For devs

Mailing List Subscription And Post Notification Plugin For WordPress

This is a guest post contributed by Mailgun customer, Ian Smith, CEO of FedSmith Inc, a free news website for the federal workforce.

Mailgun Team
5 min read
  • Best Practices

The Art Of Inboxing

Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the SMTP protocol.

Mailgun Team
7 min read

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