Showing post with tag: Reputation

  • Email DIY

How To Promote Strategic Engagement In Your Email Program

The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.

Mary Dolan
6 min read
  • Best Practices

Domain Warmup and Reputation: Stretch Before You Send

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Sounds like you need a warmup.

Renate Burns
6 min read
  • Best Practices

Cutting Through The Noise When Choosing An ESP

Picking an Email Service Provider is a mental tug of war: you’ll be working with that ESP a long time, and you want to make sure that the service is going to meet your needs perfectly. But there’s no avoiding the pressure from the business to figure it out ASAP. That app you’ve been working on is missing email capabilities and needed to deploy yesterday…or maybe that email server you’ve been using just can’t keep up with all the emails that need to go out every day.

Nick Schafer
6 min read

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