• Podcasts

Ep. 06: Sunset Policy and Tracking

Thomas Knierien
5 min read

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.

Sometimes you need to clean house, including your sending habits. That's what we're talking about in this week's Email’s Not Dead – Sunset Policies. How does tracking tie in with engagement? When should you say goodbye to unengaged email addresses in your mailing list in order to maintain your sending reputation? Join Jonathan and Eric as we start wrapping up season one.

Last updated on September 09, 2020

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