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Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

Triggered emails

Triggered emails, also known as behavioral emails or transactional emails, are email messages sent automatically, based on user actions or specific events. They rely on customer data and behaviors. For instance, if a user purchases a product from a webshop, the brand will schedule an email automation trigger to send an order confirmation message.

Other examples of triggered emails include new subscriber welcome emails, abandoned cart emails, or re-engagement email campaigns.